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Role of Pulses in Indian Agriculture

Pulses occupy an important place in Indian agriculture. In India, pulses are grown over an area of 23.8 million hectares with a total production of 18.6 million tonnes. The average yield of pulses in India is about 735 kg/hectare. The country need to produce 405 million tonnes of additional pulses for meeting the domestic requirement and this can be possible only if we develop high yielding, short duration, drought and insect pest resistance varieties of pulses. In the rainy season, pulses like green gram, black gram, pigeon pea and cow pea are the most important and leading pulse crops of India. Chick pea, lentil,  pulserassevilla   lathyrus, field pea and kidney bean are the important pulse crops grown during winter season. However, green gram, black gram and cowpea are grown in both spring and rainy season. Pulses are generally grown in irrigated as well as rain fed area and belong to leguminaceae family. (Main growing areas of pulses in India are Madhya Pradesh, Uttar Pradesh, Gujarat, Maharashtra, Karnataka and Rajasthan. Madhya Pradesh is the leading state in India in pulses, in1erms of cultivated area and productivity.

Factors Responsible for Low Yield of Pulses

Delayed sowings/plantings
Low seed rate resulting in poor crop stands
Poor weed management during crop growth
Inefficient irrigation and rain water management
Large scale monoculture and non-inclusion of pulses in cropping systems
Lack of consideration of previous cropping in the same field
Inadequate plant protection.
Non-availability of seeds of HYVs at affordable price and at the appropriate time
Lack of more efficient N using genotypes
Imbalanced use of fertilisers
Poor management for secondary and micronutrient, mainly 5, Zn, Mn, Fe and B.
India has already enjoyed five decades of post green revolution period. However, stable or declining pulses production created several problems like protein malnutrition and insecurity of quality food and higher pulses cost. Demand of pulses is much higher than its availability which leads to hike in the prices of pulses which is unaffordable to consumers particularly population living in rural, hilly and tribal areas. The projected requirement of pulses by the year 2030 is estimated at about 32 million tonnes. Pulses play a pivotal role in enhancing livelihood security, nutritional security, food security, soil health, farm profit and environmental sustainability. Thus pulses are premier crops cultivated in Indian subcontinent.
Indian population is predominantly vegetarian. Pulses and its products are a rich source of essential nutrients like protein, minerals and vitamins. Pulses can easily meet the protein requirement of a vegetarian diet. As diet of Indians is deficient in respect of quality and quantity of protein, mixing of pulses grains with other cereals enhances the nutritive value of the food. Pulses are also a cost effective alternate to ameliorate energy protein/ nutrient elements deficiency in the country: Several serious diseases in human beings can be prevented by regular intake of pulses.

India has only three per cent of the world’s land resources and five per cent of water resources. Yet, Indian agriculture system supports 18 per cent of the world population. Since resources, viz. land, water and energy are limited, scarce, costly and having competing demand for urbanization industrialization and meeting farming needs. Further: degrading of soil health is posing major concerns for’ agricultural sustainability. Low soil organic matter and imbalanced use of fertilisers are affecting pulse crops productivity. A deficient monsoon followed by a further dry spell for the past few years has affected pulses production. The production of pulses in India has remained insufficient making us dependent on imports. The demand for these food commodities is expected to increase in future substantially. India is the world’s largest producer, importer and consumer of pulses Our annual import bill for pulses is Rs 100,000 million. Thus, there is a great need for increasing production of pulses as par capita availability of pulses is only 37 g/day as against 54 g/day required to fulfil the protein requirement under changing climate scenario, more emphasis shall be given on achieving the target of 24 million tonnes of pulses production by 2020 so as to make the country self sufficient and reduce the burden of import bill substantially Further, pulse seed production hubs are being developed in various regions to ensure availability of quality seeds of pulses to farmers.

The per capita availability of pulses has progressively declined from 65 g/ day in 1961 to merely 39.4 g in 2011, whereas, availability of cereals has gone up from 399.7 to 423.5g. For a country that faces persistent protein inflation and has preference for vegetarian diet, pulses are the most economical source of vegetable protein higher consumption of pulses will help address the scourge of pervasive malnutrition caused by protein deficiency among large sections of the Indian population.

National Food Security Mission (NFSM) and Pulses

Government has started National Food Security Mission (NFSM) for food and nutritional security and for promotion of cultivation of pulses and other food have been grains. Recently more states covered under National Food Security Mission. Under National Food Security Mission pulses cultivation has been started in Jammu & Kashmir, Himachal Pradesh, Uttrakhand and all the North East states. Salient points of National Food Security Mission are given below.

Seven Crops Rice, Wheat, Pulses, Jute, Sugarcane, Cotton, Coarse Cereals covered under NFSM.
Fifty per cent NFSM has been dedicated for development of pulses.
Cultivation of pulses under NFSM has been started in J&K, HP, UK, and all North Eastern States.)
Pulses have the capability to protect the soil from wind and water erosion in arid in and semi arid tropics. The roots of pulse plant have Rhizobium nodules that work for nitrogen fixation in the soil. For better nitrogen fixation suitable species, A of Rhizobium should be applied for different pulse crops. Pulses are rich source of protein and can be easily grown under rice wheat cropping system in North West India. Pulses improves soil fertility by fixing atmospheric nitrogen and hence the farmers need to adopt this technology in the region.
Balanced Fertilisation

Balanced fertilizer use at the macro level in India is generally equated with a nutrient consumption ration of 4:2:1 (N: P205:K20′)

Use of bio fertilisers such as Rhizobium, Azospirillum, Phosphate salubilising bacteria (PSB) and Trichoderma also resulted in significant increase in all growth and yield parameters in pulse crops. Apart from this it has a potential role in saving of chemical fertilisers in pulse crops cultivation. Bio fertilisers such as PSB and mycorrhiza fungi significantly increases the yield and yield attributing characters and P content in shoot in pulse crop. Similarly, the growth attributes and nutrient uptake in pulse crops also increased due to application of Rhizobium, PSB Azotobacter and Azospirillum compared to control.

Processing, Packaging and Storage

Go overcome pulse crisis in future, emphasis! may be given on farm processing and value addition of pulses and storage facilities which are needed as pulses grain are easily damaged by insects and pests. Further, moisture percentage in the pulse grains should be brought down to or less after sun drying and water proof bags such as thick polyethylene bags should be used for packing and storage. These” bags should be heat sealed. In case of higher seed moisture, jute bags are recommended. Pulses seeds being hygroscopic in nature, absorb moisture from the atmosphere until the equilibrium is reached between the vapour pressure of seed and atmosphere. Therefore, efforts should be made that relative humidity in the seed storage is kept as low as possible and any chance of absorbing moisture by the seed from atmosphere is avoided.

Aeration during storage of seed is important, particularly when moisture content is low. Emphasis may also be given on pulses processing techniques, utilization centre and development of local markets for pulse produce. So that better harvest of pulses may improve the economy and living standard of small and marginal farmers.

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Is Wild Joker Video Poker fun to Play?

Are you a poker player? Did you know you can play in live poker tournaments online? These tournaments are just like the ones you’d find in a gindeeyudee land based casino and have high cash payouts. Except in online casinos you can compete with people from all over the world in the comfort of your own home. Play in your pajamas, in your favorite chair, with the food and drinks you want.

How To Play Wild Joker Video Poker

What is Wild Joker Video Poker?
Video poker is modern gaming at it’s finest. All kinds of video poker is played on a computer similar to a slot machine and the computer acts as the dealer.

Deuces Wild Video Pokeris a five card hand game that follows the standard suit rules. However, in Wild Joker Video Poker the joker is wild and can be substituted for any other card.

This makes for an exciting game of poker!

How Do I Play?
To play Wild Joker Video Poker the player will start be placing an ante bet. When the bet is placed the dealer will hand out five cards. The player will examine their cards and choose to up their ante or fold. If they fold they will loose their ante. If the player chooses to continue playing they will add to their ante bet and discard any cards they don’t want. The dealer will then deal another set of cards based on the amount the player asked for.

The player only receives on chance to change their cards. After the final draw the player will then determine what hand they have. If they do not have at least a jack or higher pair they loose their bet. If they do have jacks or higher they are paid out based on the pay structure for the game.

Pay structures can be found at listed at the gaming table.

How Does Betting Work in an Online Casino?
Betting in Wild Joker Video Pokeris similar to betting in any table based card game. The player will place an original ante bet and then raise according to their hand.

Is Wild Joker Video Poker fun to Play?
The addition of the wild card in Wild Joker Video Poker makes for an exciting gaming experience for beginners and skilled gambling pros alike.

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Why Is Digital Marketing So Important

Why is digital marketing so important?

The next big hopes for the best results in business development and career growth.

As the internet users across the world have been increased massively by year on year and when it compares to since 2000-2018 the ratio is increasing year by year. selvianstores Now the fifty percent (50%) of the population around the world are using the internet. And by 2020 the active internet users are crossing 65% of the population across the world.

The main reason to increase the active internet users in last few years is due to the high usage of smartphones, tablets, and other smart devices around the world. These are very handy and useful to carry along with people where ever they go. Considering all these points the online marketing is a vast and broadly open to all the people around the world to connect through multiple devices like (Mobile (Smartphone), Laptop, Desktop, Tablet, Smart TV etc.) So this is going to help the Digital Marketing industry to expand worldwide their online market everywhere without having any shops in a particular place.

Now let us know the importance and the advantages of Digital Marketing.
The important thing in the digital marketing it is very easy to adapt and connect with the target audience worldwide. There are multiple chapters under digital marketing category which is coming with different modules. A few prime modules details have been briefly given below for the reference.

The prime chapters in digital marketing courses

1 Websites (for online presence)
2 Content Marketing
3 SEO/ Search Engine Optimization
4 Google Ads
5 Social Media Marketing/ Facebook, Twitter, LinkedIn, Instagram etc.
6 Email Marketing
7 Mobile Marketing
8 Social Media Optimization
9 Online Reputations Management
10 Analytics

So when the industrialist, business owner, service providers understand these methods why those are very important in the digital marketing field and the need of online presence for any business in current situation then this will become very easy to implement the online marketing strategies in their industry or field.

Digital Marketing job openings are everywhere around the world. Need to learn digital marketing courses thoroughly to perform well in the industry. When you complete the digital marketing training from the institute at Academy, your confidence level would be high and you can easily get the job as desired.

The Main Channels of Digital Marketing Courses

Websites

The online presence is very very important to any of the business for the present generation in the current marketing situation as without the website or information on online about your business which can’t be taken far away. So that the websites which is having the complete details about your business and gives more information to your clients or consumers and makes them know more about your business and its functions. So without the online presence, it is hard to reach more people and create the awareness about the products and brand name.

Content Marketing

Why is content very important in digital Marketing field or online marketing? As the content is the king of all the other chapters of digital marketing or online marketing because when consumer visit a shop directly to purchase or inquire about any of the product in the shops the shopkeeper will explain them thoroughly the features and benefits of the products.

But when it comes to the online platform, the content itself will act/work as a sales executive or shopkeeper so here the content will be your representative on behalf of your business. So the content is going to bring more customer, visitors or business towards your website when you write a unique content on your webpage by itself the content starts speaking about your products and companies.

SEO/ Search Engine Optimization

This is one of the processes which allow you to list and run your websites online or search engines like (Google, Bing, Yahoo, Ask.com, AOL, Baidu, DuckDuckGo etc.) without making any payment to them. But the very important thing in this is it is not so easy to rank in SERP/ Search engine result page as there are several websites have already been listed under these search engine platforms so which needs to work hard to rank better in search engine result page. This process is called as a Search Engine Optimization.

Google Ads

Google ads are one of the very best tools to promote the products, services, or brands anywhere and everywhere across the world. The tool Google AdWords which is consists of multiple options in this software. Google Ads will provide an instant result for any campaigns. To create a better a campaign of your brand awareness and services the Google ads will provide a very good platform for the business owners, corporate sectors and the service providers around the world to reach their target audience through the Google AdWords channel. It is one of the main paid modules digital marketing courses.

SMM / Social Media Marketing

Social media marketing is one of the very effective methods in digital marketing strategies. The social media marketing tools are involved with various social media sites. The major SMM tools are (Facebook, Twitter, LinkedIn, Google+ YouTube, Pinterest, Instagram, etc.) these tools are very effective to reach the people around the world within a few seconds of time. By using or implementing the strategies of social media in any kind of services or business field is really going to give them the hundred percent results in their Social Media Marketing campaigns. SMM can be learned with digital marketing courses.

Email Marketing

Email marketing is one of the very old marketing methods and effective ways to send an individual newsletter and other subjects to the particular person by using the one’s e-mail id. This form will exist even in future too, in spite of many others marketing channels, however, the e-mail marketing will be continued as earlier without any hamper. As an email marketing methods are completely different than the other marketing methods. It is also one of the main modules of Digital Marketing courses.

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QiGong And Blood Pressure – Believe What You Read

EM sculptor is a type of non-invasive procedure that helps remove fat and boosts the development of muscle in your buttocks and abdomen. Primarily, people go for this procedure to heal their diastasis recti. It’s very common in women after pregnancy as they experience the separation of muscles of their abdomen. Let’s find out more about this treatment.

How Does the Machine Work?

This machine fires high-intensity concentrated electromagnetic energy that causes a lot of contractions in your muscles. As a result, your muscles get toned and strengthened.

How Effective Is this Procedure?

Many studies have been done to test EM Sculptor. After four sessions involving 200 volunteers, 96% of the individual was satisfied, 19% experienced subcutaneous fat and 16% put on muscle mass.

Some Features of EM Sculptor

EM Sculptor is a procedure that helps tone and develops your muscles at the same time. This device contracts your muscles up to 20,000 times in less than 30 minutes. So, it works better than exercise.

The procedure helps burn fat stored in your body and feeds muscles. As a result, the patient may experience a 16% higher force and a 19% reduction in fat.

You need to exercise your hip and abdominal muscles. The function of the EM Sculptor is to tone your V lines abs and give more strength to your belly oblique muscles.

This procedure works great for women looking to lose their love handles, especially after pregnancy.

If you want to get firmer abs, you may want to give a go to EM Sculptor and you won’t regret your decision.

People with incontinence and urine infiltration may feel better post this procedure. Basically, the procedure helps boost collagen production in your pelvic floor muscle.

What is Downtime?

The good news is that EM Sculptor is a non-surgical, non-invasive procedure. Therefore, it causes no pain at all. During the treatment session, you will feel the contractions just like the ones you feel when you exercise your buttocks or matlockoapclubs abs. During this procedure, it’s the machine that does the hard work for you.

Another great thing about this procedure is that you don’t need to go through any recovery time. Therefore, you can get back to your routine activities, such as exercise. There is no need to get bed rest before you can resume your routine work.

According to beauty experts, you should get a minimum of 4 sessions to enjoy optimal results. The interval between each session is at least two days. If you follow this advice, you will be able to get the most out of these procedures.

After you have had all the sessions, you may experience fat reduction and muscle strength. This may take up to four weeks once you have had the treatment. The majority of people keep seeing great results even after three months of the treatment.

Long story short, this was a brief introduction to EM Sculptor and how it can help you lose abdominal and buttock fat and strengthen your muscle.

If you are looking for an affordable aesthetic clinic, we suggest that you give a go to Emsculpt Mumbai. They are known for high quality services.

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EM Sculptor Technology: An Introduction

EM sculptor is a type of non-invasive procedure that helps remove fat and boosts the development of muscle in your buttocks and abdomen. Primarily, people go for this procedure to heal their diastasis recti. It’s very common in women after pregnancy as they experience the separation of muscles of their abdomen. Let’s find out more about this treatment.

How Does the Machine Work?

This machine fires high-intensity concentrated electromagnetic energy that causes a lot of contractions in your muscles. As a result, your muscles get toned and strengthened.

How Effective Is this Procedure?

Many studies have been done to test EM Sculptor. After four sessions involving 200 volunteers, 96% of the individual was satisfied, 19% experienced subcutaneous fat and 16% put on muscle mass.

Some Features of EM Sculptor

EM Sculptor is a procedure that helps tone and develops your muscles at the same time. This device contracts your muscles up to 20,000 times in less than 30 minutes. So, it works better than exercise.

The procedure helps burn fat stored in your body and feeds muscles. As a result, the patient may experience a 16% higher force and a 19% reduction in fat.

You need to exercise your hip and abdominal muscles. The function of the EM Sculptor is to tone your V lines abs and give more strength to your belly oblique muscles.

This procedure works great for women looking to lose their love handles, especially after pregnancy.

If you want to get firmer abs, you may want to give a go to EM Sculptor and you won’t regret your decision.

People with incontinence and urine infiltration may feel better post this procedure. Basically, the procedure helps boost collagen production in your pelvic floor muscle.

What is Downtime?

The good news is that EM Sculptor is a non-surgical, non-invasive procedure. Therefore, it causes no pain at all. During the treatment session, you will feel the contractions just like the ones you feel when you exercise your buttocks or abs. During this procedure, it’s the machine that does the hard work for you.

Another great thing about this procedure is that you don’t need to go through any recovery time. Therefore, you can get back to your routine activities, such as exercise. There is no need to get bed rest before you can resume your routine work.

According to beauty experts, silicone scraps for sale you should get a minimum of 4 sessions to enjoy optimal results. The interval between each session is at least two days. If you follow this advice, you will be able to get the most out of these procedures.

After you have had all the sessions, you may experience fat reduction and muscle strength. This may take up to four weeks once you have had the treatment. The majority of people keep seeing great results even after three months of the treatment.

Long story short, this was a brief introduction to EM Sculptor and how it can help you lose abdominal and buttock fat and strengthen your muscle.

If you are looking for an affordable aesthetic clinic, we suggest that you give a go to Emsculpt Mumbai. They are known for high quality services.

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Lowering High Blood Pressure The Natural Way

High blood pressure (Hypertension) is also known as the “silent killer”. Hypertension gets the name silent killer because most people don’t feel any warning signs or symptoms. Hypertension often will develop slowly and can cause serious damage to other organs without any experiencing any symptoms. Recently, new guidelines from the Seventh Report of the Joint National Committee on Prevention, Detection, Evaluation, and Treatment of High Blood Pressure recommended more stringent measures and created a new category of called pre-hypertension for those with borderline high (130-139/85-89 mm Hg) or normal (120/80). This all came about because new research is showing that the risk of heart disease and stroke can occur at lower blood pressures than we originally believed. Personally, I think this is “overkill” and another reason to medicate America. I believe that having regular checkups and monitoring Blood pressure is a wise choice, but if this recommendation leads to more people being medicated-count me out. Too often we are alarmists and medicate as opposed to being alarmist and changing our lifestyle(s).

Understanding your blood pressure reading
We often hear that normal blood pressure is 120/80 or below. Now with pre-hypertension being 120-139/80-89 or hypertension being 140/90 or above we need to understand the numbers. The top number (systolic) is the pressure of your blood in your veins and arteries just as your heart pumps. The bottom number (diastolic) is the pressure when your heart is at rest. As we age and the elasticity of your veins and arteries decreases, the top number often will climb while the lower number remains in check. As your arteries become smaller (like your garden hose that gets blocked), it takes more force to get the blood (water) moving. This need for increased force is what I like to call high blood pressure. If you had a squirt gun with a large hole, it would be easy to pull the trigger. If the whole was very tiny, it would take a lot more force to pull the trigger and shoot the water out. Your body is the same way. By relaxing (opening the hole) the arteries your heart will not have to work so hard and you will have lower blood pressure. This is the mechanism of how blood pressure medications work. Of course there are several categories of BP medications (ACE inhibitors, Beta Blockers, Calcium Channel blockers etc.), but the final result is the same-reduced pressure on the walls of the arteries.

Factors that contribute to having Hypertension

Being overweight
Age
Alcohol consumption
Genetics
Learned behavior (My term for genetic links)
Diet (salt intake, caffeine)
Aging
Stress
Insulin Resistance
Mineral Deficiencies (Potassium, Magnesium, Calcium)
Race

What can you do about it?
My belief is that with proper lifestyle, the majority of the cases of Hypertension can be avoided. I am going to use myself as an example. Ten years ago I owned a very successful pharmacy in Virginia. Life was great-my son was just born, it was Christmas and as far as most people would know, I had it great. What most people didn’t know is 3 days before Christmas my blood  striction bp reviews  pressure was 165/110. That is way too high for anyone-especially someone 32 years of age. This didn’t make sense-I ate right, exercised and took great care of my health. So WHY? After a few more days monitoring of my blood pressure (it was still high) I realized there had to be another cause-STRESS! Yes even with everything going great, the stress of owning my pharmacy was taking its toll on my health. I had a choice, take medication or get rid of the stress. So, on December 27th 1997 I decided to get rid of the stress-my pharmacy. I understand that many of you can’t just up and leave your jobs, but my example is one that many need to understand-Lifestyle plays a HUGE roll in your health.

Until you can learn modify your lifestyle, there are several supplements which can help. My new focus is to guide you to combination products that support your health needs. Combination products are designed to give you a synergistic blend of nutrients which target your specific challenge. Synergy is like adding 1+1+1 and getting 5 not 3. There is something to be said for the power in numbers. Using just one ingredient like Garlic to lower your blood pressure might work for some of you, but not all of you. The following are some of the more popular “single” ingredients you may find in Blood Pressure formulations:

CoQ10
Fish Oil
Calcium
Magnesium
Potassium
Garlic
Fiber
L-Arginine
Hawthorn
Hibiscus
Olive Leaf
Vitamin E
Vitamin C
Taurine
Cayenne

Of all of these single ingredients, two of them stick out as extra beneficial- CoQ10 and Fish Oil. Research with CoQ10 has shown it can significantly decrease blood pressure in about 10+ weeks. Most research uses about 100mg per day. I recommend 60mg chewable tablets and take them two times daily. CoQ10 is naturally occurring in the body and considered a powerful heart healthy antioxidant. As discussed in earlier newsletters, antioxidants can help reduce the potential damage caused by free radicals.

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Horse Stall Mats – Different Types, Advantages and Disadvantages

Horse stall mats are becoming increasingly popular, due to the advantages they provide over other stall floor surfaces:

Yielding. The traditional concrete floor is very hard. Unless you provide a thick layer of bedding, this hardness can stress joints, possibly injure feet, and cause sore points where the horse lays down to rest or sleep. Mats provide a softer and more yielding surface which is more comfortable for horses and less likely to result in impact stress injuries.
Warmth. The materials used to make horse stall mats are naturally insulating. This is both more comfortable and healthier for horses, especially in winter.
Traction.  matlockoapclubs   Concrete and wooden floors can be slippery when wet; mats provide better traction and reduce this risk to horses.
Smooth. Many mats have a smooth surface, which is much easier to clean than concrete or wood surfaces.
Sterilization. Stall mats can be easily sterilized with a disinfectant, which is difficult with absorbent surfaces such as wood or earth. Especially in the case of a horse contraction a contagious disease, the ability to sterilize the stall floor is important.
Drainage. Unlike concrete, mats allow urine to drain off. Usually this happens at the joints between mats, although a few types of mats allow the urine to drain through the mat itself.
Bedding. Many owners find that less bedding is required with stall mats, partly because the mats perform the function of bedding (insulation, soft and comfortable surface, shock absorption, traction) and partly because the ability to drain off urine means that less bedding is soiled. This saves not only on bedding costs, but also in terms of the time and money associated with stall cleaning.
A mat floor can be laid on top of any hard, non-moving surface such as concrete, asphalt and wooden floors. As such, mats are more a floor covering, rather than a stand-alone floor. Some mats (the thicker and stronger ones) can also be laid on compacted stone, provided that that stones do not exceed a certain size (large stones can cause bumps or even tears in the mats). Soft surfaces, such as earth or sand, are unsuitable as they can move under the mats, resulting in depressions in the mats. Eventually, this can lead to separations between the mats or even tearing of the mats.

Stall mats vary in types, quality and performance characteristics. Consequently, selecting a stall mat for individual requirements requires consideration of a number of factors. The important differences between various stall mats are in terms of:

Material. The most commonly used material is rubber, although there are different types and qualities of rubber used (largely dependent on manufacturer). There are also non-rubber mats, made out of high-tech materials such as EVA. High quality rubber tends to be more expensive, but is more durable. High-tech materials such as EVA tend to have somewhat different performance characteristics (e.g. more shock absorbent) and tend to be lighter for a given size.
Size. Mats usually vary in size from about 30cm square (a square foot) to about 2 square meters (3 square yards). However, we have seen mats up to 12 feet by 12 feet (almost 4 meters by 4 meters), designed to cover an entire stall with a single piece (which weighs 600 pounds or almost 300kg). Large mats are heavier (the bigger ones weight 100 Kg. or 200 pounds each) which make placement more difficult. However, their weight and size is an advantage in that it makes them less likely to move once put in place and also less likely for edges or corners to curl up. Smaller mats are easier to work with. In the event of a tear or other damage, it is cheaper to replace a small mat than a large one.
Thickness. The thickness varies from about 1 centimeter to over 2 centimeters. Thicker mats have 4 advantages: tend to be more durable, are less likely for the edges to curl, less likely for the mats to move, thickness is usually an indication of quality. However, as thickness increases, so do both price and weight.
Weight. The weight depends on the type of material (EVA is much lighter then rubber) and the thickness of the mat. Heavy mats are more likely to stay in place, whereas lighter mats are convenient if you are often travelling with your horse (e.g. between horse shows and competitions) and like to take a portable mat with you. One of the advantages of a mat made from EVA instead of rubber is that it weighs only about a quarter as much as rubber, so is more suitable if you need to move it often.
Interlocking. Some mats interlock, while others have straight edges and rely simply on their weight to hold them in place. All else being the same (size, weight, thickness), the interlocking mats stay in place better and are far less likely for edges to lift. Some mats are designer to lock and unlock easily (for easy transport if you move locations with your horse often) while others are designed to lock firmly in place (making transport more difficult, but providing better performance in static installations).
Quality. Like any product, quality varies. A long guarantee (5 to 10 years) is an indication of quality. Thicker mats are usually of better quality than thin ones. Given 2 rubber mats of the same size, if one is substantially heavier it is probably of better quality (the lighter one is probably not pure rubber, but instead rubber mixed with inferior and lighter materials). None of these is an absolute mark of quality, but usually they are good indications. It is also worth checking if the manufacturer has a reputation for producing quality products. Also ask if the rubber has be revulcanized (which is good) or if the rubber has been bound with urethane glue (lower quality).
Permeable. The mats should not be permeable, which is to say that urine should not be able to enter the surface of the mat. If the materials or production methods are of low quality, the mats may be partly permeable, resulting in urine entering the mat and producing odours.
Porous. Some mats are porous, allowing urine to grain through. However, the majority are not porous, although urine can drain through the joins where the mats meet. With smaller mats, there are more joins, so the urine tends to run through more. This can either be an advantage or a disadvantage (see discussion below).
Flat, grooved or footed bottom. Many mats have flat bottoms. With flat bottoms, any urine that gets under the mats (for example, draining through at the joints between mats) can be trapped there. If you have a permeable surface under the mats (e.g. compacted stone) this may not be an issue, but if you have a non-permeable surface (e.g. concrete) under the mats, you do not want to have trapped urine releasing ammonia and odours. With groves or feet, such urine may be able to drain off (whether this happens in practice will depend on factors such as the slope of the underlying surface and whether there are dips in the underlying surface).
Portable. Some mats are designer to be portable, others are not. Factors to evaluate when considering portability include: weight, size, ability to roll up. If they are interlocking, check that they can be locked and unlocked easily and without special tools.
Reversible. Some stall mats have a top side and a bottom side, while others can be reversed (flipped over). The advantage of the latter is that when one side shows wear, you can flip them over to extent the lifespan.
Flat or textured top. Some mats have a flat and smooth top, while others have a textured top. Smooth tops are easier to clean (the groves or bumps on textured mats tend to trap dirt), while textured tops provide horses with better traction. Some people buy mats with a grooved bottom and then flip them over so that the grooved side is up; this is particularly done for high-traffic areas such as corridors or washing areas (where the water and soap would otherwise produce a slippery surface).
Cut to fit. Stall mats come in a great variety of sizes. However, to get a close fit, you may need to cut the mats. In this case, before buying the mats, check that they are designed to allow this.
Price. Prices vary, but as a rough indication look at 20-40 euros per square meter.
For photos of different types (interlocking, textured), see horse floor mats.

Drainage

If the urine drains through the mats rather than resting on top of them, the amount of bedding which is soiled is greatly reduced. This reduces the amount of time required to clean the stall, reduces the amount of replacement bedding required, and reduces the amount of storage space required for soiled bedding.

Although all of these are important benefits, one must consider what happens to the urine after it has drained through the mats. If the surface underneath has good drainage (e.g. thick layer of crushed stone), then the urine can drain off. However, if the surface underneath is impermeable (e.g. concrete), then the urine simply builds up under the mats, where it can release ammonia into the air (which is unhealthy for horses stabled there, in particular for their lungs) and produce unpleasant smells. Although one could from time to time lift up the mats and clean underneath them, the fact remains the cleaning urine under the mats is more difficult than cleaning urine on top of them.

Consequently, depending on the underlying floor surface you may prefer that urine drains through, or you may prefer that it does not. Depending on your preference, you should chose mats accordingly: small mats drain more than larges ones (joins are closer together and there are more of them), straight edge mats drain more than interlocking, porous mats drain more than non-porous.

If you decide to use mats that easily allow urine to drain through, you should consider the following:

Choose a mat with grooved or footed bottoms, so that the urine can flow off rather than being trapped.
Try to have a floor with good drainage. If this is not possible, allow the urine to run off by using a floor which is flat (no dips where urine can pool), smooth (so that liquids run easily) and with a slant so that liquids run off.
Consider choosing mats whose design and weight allow them to be easily lifted out, permitting periodical washing down of the floor underneath.
Cleaning
A stall with rubber mats is cleaned out in much the same way (hay fork and/or shovel) as any other stall. Many people also periodically use a water hose to wash them down periodically. If the mats have feet or groves underneath, this can also help to flush out urine that has drained through between the joints (see above discussion about drainage).

One can also use a pressure jet. While this is very effective, be careful not to hold the pressure jet immediately against the mat surface as this may damage the mat (your pressure jet manual should state the minimum distance to hold the pressure jet away from surfaces being cleaned).

If your mat must be absolutely clean, other cleaning tools that may be useful are a scrub brush, soap and disinfectant. Before using any chemical product on your mat, just the instructions provided with your mat to make sure that the chemical will not harm it.

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When You Should Change Your Digital Marketing Strategy

Digital Marketing is continually evolving and this may seem unsettling at times. Strategies that were working in past, might not be effective in the present. stream-lord Do you know why many businesses fail to get ahead of their competitors? It’s simply because they are not willing to adapt to the ever-changing world of digital media. But, the great thing about a digital marketing strategy is that you can change them on the fly in response to real-time results and analytics data. While this may seem tricky as if you change things too quickly, you may not be able to find if your strategy worked for long-term. But if you wait for a long time, you are likely to waste your two valuable resources: time and money.

With that said, how do you know when its the right time to change your Digital Marketing strategy? To help you keep up with the fast-paced industry, I’ve created this post to help you know when to change your digital marketing strategy.

Below are the 5 signs to help you decide when to quit your existing strategy.

1. Focusing on low-value metrics

If you’re concentrating on low-value metrics like impressions and clicks, you may be missing out because impressions and clicks only let you know about your marketing visibility. And not the real accuracy of your strategies.

2. Only focusing on your brand not on audience needs

Every marketer wants to spread their brand name but you should not overdo by pasting your brand name all over everything. In fact, make your content educational that focus on your audience problems and needs. This would really help you in targeting buyers in initial stages of the buyer’s journey.

3. Over usage of keywords

Although, it’s required to place keywords in your content, Google’s priority always lies in providing reach user experience and relevancy of content. Google has nothing to do with how many times your site shows the keyword like “Digital Marketing Strategy.”

4. Don’t rely on your instinct

Your prior experience is certainly precious. But your decision-making process should not be only based on what worked in the past. It’s a really bad idea as what worked tomorrow may be completely irrelevant today. Therefore guiding your marketing strategy through objective data will only get you better results.

5. Not integrated

Whether it’s about veteran digital marketer, sitting in IT or a start-up company, it’s too common for digital marketing strategies to be finished in silos. It is an easier way but of course, it’s not effective. It’s true that digital approach works best when it’s integrated with traditional channels.

Now you know that if you need to change your digital marketing strategy or not, here is a complete guide to help you build a new, powerful marketing strategy to achieve your online goals.

What are the essential steps for creating an effective digital marketing strategy?

When creating a marketing strategy for your business, always keep your audience first. Set goals, plan your strategy, implement it, and finally measure your success.

Research on your target market and competitors
Know your audience because if you don’t them, how can you help them
Integrate different marketing strategies and use only the correct tools
If you don’t have the required skills set, don’t hesitate to purchase special services
Identify your online value proposition and apply it across all digital marketing channels
Last but definitely not the least, prepare yourself
But before you do something ask yourself few questions. Asking yourself right questions and having their answers in place will certainly help you make the right decisions. I’ve given some Q’s & A’s below to help you out.

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Digital Marketing Services in the Heart of the City of Durgapur

The world as we say at current day scenario has turned into a digital cosmos. In each and every nook and corner, our universe is connected digitally and this situation has lead to the formation of what we today know as “digital drive”. Digital drive has bound the vast universe to surrender into one single platform in terms of communication and connectivity. nutritionhubb The Global Centre for Digital Transformation says or explains that change in an organizational structure is the foundation of digital business transformation”. Digitalization is transforming every aspect of human life. We are thriving in an era where mass production has been hooked by mass customization, where human intelligence has lead to the development of a totally different world that is known to be world of digitization. The global society in current day scenario is thriving in the frontiers of digital age. The form or concept of digitization has entered in almost every field including that of marketing and advertising communication process.

While talking about digitization and digital marketing it is pertinent to know what is digital marketing? To define digital marketing it can be said that it is the use of digital technology or digital platform for communicating marketing messages to targeted customers and at the same time to allow or to accept valuable opinion and feedback of customers by using the platform of digitization and digital media. Digital media keeps a scope for or provision for audience interaction. The internet can be denoted or acts as the main medium for digital marketing. It can be said that internet is the cosmos in which information is disseminated and it is through the use of our smart phones and PC s that we can get or receive access of the information being disseminated.

The best part of about today’s digital world or global media is that a person residing in a remote corner can gain accessibility to the digital world with the help of advanced technologies and innovations can reach out to the latest information. If we talk particularly about India then many metropolitan countries, as well as Suburbs, has developed a lot in terms of Information Technology and related business.

While discussing about development of Information Technology it is quite pertinent to discuss Information Technology and digital marketing that has observed a rapid growth and drastic change in the heart of the city of Durgapur. In previous decades Durgapur was considered to be a small town that had a handful of facilities for its dwellers. And people used to depend mainly on Kolkata for any major facilities like education, medical, etc. But gradually Durgapur has observed metamorphosis and has attained the contour of a mini metropolis that has achieved the tag of “Satellite town” of Kolkata. Durgapur has now become the fastest growing industrial city in the state of West Bengal. In recent times with rapid change and developmental activities, the city of Durgapur is gradually changing its status from “small city” to “Smart city”. Durgapur being very close to the “City of Joy” Kolkata has developed itself in every possible way in terms of infrastructure, healthcare sector, entertainment and amusement and it can be said in the true sense as the satellite city of the metropolitan. The smart city Durgapur is endowed with lush greenery and plenteous of space for the people to thrive in. The city of Durgapur with steadily changing scenario has gradually along with time observed the hasty development of Information Technology which has led to the development of IT related services or IT industry including that of digital marketing. The digital marketing service providers in the region of Durgapur provides an ample of opportunities and variety of related services for their clients so that they can excel in the process of communication and to disseminate proper information to their targeted audience.

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Get The Top Gadgets Of Today

Every year, we drool at the latest top gadgets being released to the market. With the continued advancement in technology, a lot of possibilities have been realized. The technology industry that spawned these top gadgets has continually grown, as more and more people are always on the lookout for the topmost gadgets available in the market.

In this modern world, we see the manifestation of the advancement of technology in our homes, topgadgethut offices, and virtually everywhere. What were deemed as impossible yesterday are turned into the best gadgets of today. Remember watching old James Bond film and realizing that the gadgets that were fictional once are among the top gadgets that we have in our society today?

Aside from the development in technology, the market for a wide variety of gadgets has also grown especially in the recent years. Almost everyone has access to modern gadgets in these modern times. Many of these gadgets are being used by people to listen to music or to be entertained, to communicate, to take pictures, to play games, to exercise, to write notes, and in other activities.

As time goes by, these gadgets are becoming handier. These gadgets have been radically changing the world and our lives. They have also made work much easier and have replaced the ways of how we do many things. Moreover, these gadgets are also becoming more affordable and within the reach of even the common people.

If you get yourself one of these gadgets, being “in” is not the best thing about it. Perhaps one of the best things you can get from owning one of these gadgets available is the convenience and functionality that they bring. The high-tech gadgets of today are loaded with tons of features that are exciting and functional. The new gadgets borne out of the latest technological advancements are opening up a world of possibilities.

The gadgets of today will surely be not included in techies’ list of top gadgets next year or in the next few months because of the rapid technological advancements. The gadgets now will surely get outdated in a few years time. New inventions and innovations have been making the technological industry an exciting and profitable one. Many people are always on the lookout for the new top gadgets that they can buy and use.

If you are planning to buy one of the top gadgets in the market, remember that there are a lot of kinds, brands, and models of gadgets to choose from. There are also gadgets that are very functional while there are those that are novelty gadgets. All these are loaded with many features so you need to do some research to determine the best top gadgets for you.

The advanced technologies these days are so hard to keep up with especially if you do not have that much money to burn. If you are the kind of person who is just a regular employee with a minimum salary, you will never have all the top gadgets that you wish to have. There are so many of them to choose from. There are gadgets almost for everything. Some people, however, are more blessed when it comes to money than others so they actually have the means of buying these widgets that are being featured on television, radio, and the internet. So, as a person who earns just enough, how do you know which ones to get? Well, the thing is that you will have to think deep and hard about what kind of person are you? There are people who are into the latest cellular phones, some are into computers, others are into television and sound systems, there are those who really love gaming units, and many other stuff.